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Started in 1995 by first generation entrepreneurs, PACE have evolved from a fledgling NSE Broker to a premier boutique financial institution over the last 23 years. We provide a wide range of services in financial markets which cater to different investment needs of our customers. Headquartered in New Delhi, we maintain offices at more than 300 locations in more than 75 cities across India and our customer base is spread over 34 countries. We have also been consistently nominated as one of the best Investment Advisors in India by ICRA & CNBC.

Our complete business profile is divided into two entities. PACE Financial Services provides investment solutions in stock markets and commodity markets. PACE 360° is our one stop solution for wealth management and advisory services.


PACE accounts for about 2% of the total daily turnover on Indian Stock Exchanges. We serve as full service stock and commodity brokers and also do discount broking. We are members of NSE, BSE and Metropolitan Stock Exchange in Cash, F&O and currency derivative segment. We are also members of MCX and NCDEX as TCM and ITCM respectively. We provide loans through our NBFC arm, which is registered with RBI as a non-deposit taking finance company. We provide loans on Securities, Commodities and Properties. We also do Construction Funding and Retail IPO Financing. Our diversified customer base includes Corporates, Banks, HNIs, NRIs and Foreign Nationals. Nationally, we are one of the major players in Algorithmic Trading and Commodity Arbitrage.

Following are the major services that we offer under PACE Financial Services:

  • Full Service Equity Broking
  • Equity Research & Technical Analysis
  • Algorithmic Trading
  • Currency Trading
  • Commodity Broking & Arbitrage Services
  • NBFC
  • IPO Mobilization

PACE 360o is our wealth management arm which provides a 360o approach towards Wealth management, Corporate Treasury Management and Balance Sheet Advisory. These services can be customized according to Client’s needs. Behind this, we have a strong team and decades of experience in major asset classes e.g. Equity, Fixed Income, Currencies, Commodities and Real Estate. Nationally we are one of the major players in Wealth advisory.

Following are the major services that we provide under PACE 360o:

  • Portfolio Management Services (PMS)
  • Advisory services for Equity, Commodities, Mutual Funds (Including Hedge Funds, Quant Funds & Global Funds), Bonds, Fixed Deposits, Commercial Paper and Certificates of deposits
  • Mergers and Acquisitions
  • Insurance Advisory
  • Financial Consulting
  • Stressed Assets Consulting
  • Estate Planning and Trust Structuring
  • Real Estate and Real Estate Link Debentures

Why Us ?

We commit ourselves to the modern day era of personalized services which are backed by sound technology. We believe in complete “Business transparency & confidentiality and incredible efficiency” and invite you to share our vision.

23 years of trust and wealth creation experience

Experience Advanced Technology across platforms

Top class in-house research capacity

Highly responsive customer support & pan India presence


Pace Group founded with NSE membership

Pace Group founded with NSE membership.

Started Equity Research and Technical Analysis.

Started ESCP Advisory & Financing.

Became clearing member of NSE (F&O).

Started Commodities Broking.

Started IPO Distribution

Started IPO Distribution.

Became member of BSE.

Started Mutual Fund Distribution.

IPO mobilization

IPO mobilization crossed Rs. 25 Billion.

Mutual Fund AUM crossed Rs. 35 Billion.

Launch of Depository operations.

Turnover crossed 1% of BSE+NSE.

Turnover crossed 2% of BSE+NSE.

Started Currency Exchange business.

Became top player in Commodity arbitrage.

National footprint reached 100+ locations.

Started NBFC operations.

National footprint reached 200+ locations.

Started Financial Consulting, M&A and Estate Planning.

National footprint reached 300+ locations.

Our Inspirations

Mr. Atul Goel, Cofounder and Director

  • B. Com (Hons.) from Shri Ram College of Commerce, Delhi University.
  • Post Graduate Diploma in Business Management (PGDM) from IIM, Ahmedabad (Specialization in Finance); Won Industrial Scholarship for being among the top rankers.
At PACE, he heads PACE Financial Services and has a strong grasp on the fundamentals of the business.

Mr. Amit Goel Cofounder and Chief Strategist

  • B. Com (Hons.) from Shri Ram College of Commerce, Delhi University
  • MBA from Faculty of Management Studies (FMS), Delhi University (Specialization in Finance)
  • Served as Portfolio Manager in Hinduja Finance with a fund base of over ₹3 Billion

At PACE, he heads PACE 360o and has excellent grasp on Global Macro Research and Fund Management. He has built excellent client relationships and is constantly seeking to enhance the product and service offerings of PACE.

Corporate Ethos


"Business with complete transparency, confidentiality and incredible efficiency"


Our aim is to equip you with all the information you need to take a potentially gainful investment decision.
Pace Financial Services has a dedicated team of highly competent financial analysts that is analyzing our database with high level of professional sophistication with the view to enable investors to take investment decision with ease and efficiency.
The technology that is being used for such analysis is the most advanced, contemporary and proven for giving highly reliable results.


Being consistently reliable and trustworthy towards all the stakeholders.
Continuously upgrading to latest market standards and ahead of competition.
Passion of adding pace to your Wealth.
To connect and build everlasting relationship.
Pacefin Value - Integrity
To work with strong moral principles and honesty.
Excellence in Execution
Delivering time bound results within the framework of our value system.

Awards & Achievements

Pacefin Award
Awarded by NSE
Member of NSCCL Advisory Committee